Kickoff
In an initial meeting, we discuss your motivations and goals. We define the area of interest - it may be product, content, brand, or a mix of all of these.
Outcome
A clear and shared understanding of the project focus.
Brain Tap
Get new perspectives and ideas on how to push your brand forward.
Why a brain tap?
You want to explore potentials and opportunities for your brand in a certain space, but don’t feel like a long-winded process? Tap our brains and get new perspectives, tangible ideas and actionable advice. Pragmatic, experienced and creative.
What the process looks like
Observations
We review your brand, channels and activities. We identify potentials for growth for your brand in your area of interest.
Outcome
An experienced outside-in perspective on your brand and its potentials.
Inspiration
We identify relevant signals and trends in your extended market environment. From these references, we sketch potential paths for your brand.
Outcome
A board of inspiration for the future of your brand.
Action
We elaborate the most promising ideas for growth in your area of interest. We define the actions that we would take if we were you to push your brand forward.
Outcome
Five actionable ideas on how to grow in your area of interest.
Presentation
We present and review the Observations, Inspiration and Actions together in a meeting - in-person or online as preferred.
Outcome
Deck documenting all the Brain Tap content.
A Color Bright, your partner to push things forward
We have worked with over 100 daring and forward-thinking organizations, from global brands to early-stage startups to defining institutions in media and culture. Our team of 40+ people brings expertise across three main areas: developing brands for a digital-first world, building digital products and creating content that drives conversation.
We have an acute grasp of cultural trends and human nuance: how can we create real value for the people we want to reach?
Ready to get started?
Brain Tap is priced at €7,999 (excl. VAT), and the process will take 10 working days from kickoff to presentation.