Kickoff
In an initial meeting, we discuss your motivations and goals. We define the space you aim to decode.
Outcome
A clear and shared understanding of the project focus
Decoding
A deep understanding of new territories and guidance on your path into it
Why decoding?
You aim to enter a new market, utilize an emerging trend that shapes your industry or make an impact on a new content platform? Let us map it for you, so you can find the best way for your brand.
Check our reports on Emerging Running Brands and FinTok to get an idea of how we work.
What the process looks like
Research
We collect and structure information on all players in the space and create competitors profiles into an index of brands.
Outcome
An index that includes profiles for each brand in the space, providing data on their business and screenshots of key brand elements.
Big Picture
We create a holistic perspective on your space of interest by detecting patterns, major developments and success factors.
Outcome
A market review and analysis of key forces influencing it, and a brand map with players positioned on the map and clustered into main brand identities.
Deep Dive
We take a deep dive into market segments to understand how key players are presenting themselves and actions they’re taking.
Outcome
Profiles pages for each cluster breaking down the brand elements and actions making up their positioning.
Action
We elaborate actionable insights to take your brand into new territory. By identifying market gaps, success factors, we create a strategic positioning that sets you apart.
Outcome
Five actionable insights to take your brand into new territory.
Presentation
We present and review the Market Research, Big Picture, Deep Dive and Actions together in a meeting - in-person or online as preferred.
Outcome
Deck documenting all the Decoding content.
A Color Bright, your partner to push things forward
We have worked with over 100 daring and forward-thinking organizations, from global brands to early-stage startups to defining institutions in media and culture. Our team of 40+ people brings expertise across three main areas: developing brands for a digital-first world, building digital products and creating content that drives conversation.
We have an acute grasp of cultural trends and human nuance: how can we create real value for the people we want to reach?
Ready to get started?
Decoding is priced at €9,500 (excl. VAT) and the process will take 20 working days from kickoff to presentation.