Elsewhere
A digital membership platform for the community-focussed Brooklyn venue
Services
Elsewhere is an independent multi-room music venue, nightclub, and arts space in Bushwick, Brooklyn. With a focus on community and emerging artists, we helped translate their vision into an online experience.
We worked with Elsewhere to bring their brand to life digitally, through the website, shop, as well as a membership program that drives more customers to the venue, which means more artist discovery, more bar and merch sales and better-attended shows.
The focus of the membership program is not so much about building a money-making venture or to offer exclusive privileges to VIPs; it's more about building community.
With a monthly cost varying between $2 and $30, the membership provides tiered benefits, such as free entry to shows, access to the venue’s Discord and opportunities for new music discovery.
A reservation system allows Elsewhere to balance customer demand with venue capacity limitations.
We developed a custom tech stack that delivers the membership program, integrating with Apple/Google wallet. In addition, we also built custom back-end tools for staff at the door and to give Elsewhere valuable data insights into show attendance and member activity.
Shopify seamlessly integrates with the website, allowing Elsewhere to sell merch and automate fulfillment and delivery of member-exclusive gifts.