Assembly
Redesigning Assembly’s digital platform for premium merch creation
Services
Assembly simplifies custom merchandise by combining a powerful digital platform with a fully integrated supply chain, establishing a new standard for ease and efficiency. We partnered with Assembly to redesign both the marketing site and the studio – the tool that customers use to create their merch.
We focused on reducing friction within the customer experience across the funnel: from landing page to onboarding, creation process all the way to purchasing an order. We reworked the design language that reflects Assembly’s high quality and standards and further sets the brand apart from competitors.
As Assembly’s clients typically don’t come from the fashion industry, they need to be guided through the design process in the Studio – Assembly's creation tool. To simplify the process, we have streamlined the customization experience. Customers can now easily explore and test different dye colors, add and position artwork, and seamlessly customize neck labels. The redesigned flow clarifies each step of the process and lowers the entry barrier by eliminating industry jargon that might confuse clients. Instead, we incorporated visual explanations and intuitive design elements to make the process more accessible.
Product photography is crucial to both the shopping and customization experience. It showcases the product range while highlighting the fit and high quality of the garments. To ensure the best possible images to complement our designs, we have developed comprehensive photography guides and shot lists that Assembly used to plan their shoots.
To emphasize Assembly as a merchandise creation tool – not a clothing store – we placed custom products front and center. As part of this strategy, we prominently featured case studies to inspire customers with compelling examples of merchandise created by Assembly’s customers.
To demystify complex topics like production process and pricing, we designed interactive features that engage and inform. We mapped out each step of the customization journey, allowing customers to intuitively explore and understand the process. We also introduced a price calculator that provides transparency into how order quantities and customization options affect costs. This helps customers experiment with different options and seamlessly discover their ideal configurations.