Services
- Brand positioning
- Brand design
- Art & Photography direction
- Print Design
- Social Media Design
- Website design
- Website development
- Tone of Voice
In an era of accelerating change, Learning and Development (L&D) has evolved from a private matter for employees to a top priority of CEOs. Learning programs are no longer a nice to have but essential for modern organizations to attract top talent.
And just like the market, the Haufe Akademie has transformed massively over the last years: from an organizer of seminars to the largest provider of L&D solutions in the German-speaking market. Its portfolio encompasses more than 2,300 courses from soft skills to data science. From snackable e-learnings to multi-month trainings. From smart software solutions to complete corporate academies.
To mirror this evolution, we worked with Haufe Akademie on a complete rebranding. We aimed for a clearer, aspirational identity that would appeal to both individual learners and corporate clients.
In close coordination with the internal brand experience team and the business units, we created the new Haufe Akademie brand and developed a design system to bring the brand to life across channels.
We streamlined and structured Haufe Akademie’s rapidly expanding service portfolio. In tight coordination with the business units, we developed a sharp positioning for every product to make navigating the world of Haufe Akademie as easy as possible for its clients.
The visual identity overhaul was key in establishing Haufe Akademie as a strong, independent brand within the holding. We designed a bold logo, a custom typeface, a daring color palette and introduced an all-new design system — all reflecting the brand’s forward-thinking ethos across the many channels and touchpoints that Haufe Akademie has with its customers.
The comprehensive design system ensures brand consistency across all sorts of applications, from printed catalogs and trade fairs to website and digital products. The design system not only enhances brand consistency but also fosters internal brand alignment.
Just as important as the external impact of a brand is what it does to employees. That’s why the most important milestone for us was the pre-launch internal presentation. Hearing from long-time employees how excited they are for the next chapter of the company and from new recruits how proud they are to be part of this company was the biggest compliment for us. We look forward to continue accompanying the Haufe Akademie on its way into the future. Or staying with their words: Die Zukunft wird fantastisch.