Fotografiska

A modular website for a global arts institution

Fotografiska Exhibition Page in Phone Mockup laying on a blue sofa

Services

With five spaces spread across the globe and ambitious curation at the forefront of contemporary art and culture, renowned photography museum Fotografiska offers inspiring new perspectives on how we live and who we are. Coinciding with the opening of its new space in Berlin-Mitte, we relaunched Fotografiska’s global website, along with tailoring individual sites for the organization’s locations in New York, Stockholm, Tallinn, Berlin, and Shanghai.

The website sets out to celebrate the artists and their work through large imagery and bold typography. Naturally, the site’s structure is centered around teasing current and upcoming exhibitions. A modular system supports various content types and layouts for these pages to mirror the unique storytelling approach of each Fotografiska show online. Extraordinary care was applied to the post-event state: archived exhibition pages serve as a crucial repository of visual history, documenting the evolution of art, technology, society and cultural practices.

To facilitate easy scaling of Fotografiska’s presence across existing and future locations, we re-built the site on an all-new technology stack. This technical system now combines easy centralized content management with plenty of flexibility to cater to local needs. The set-up also comprises a statically generated website for the Shanghai location, hosted on AWS China, to comply with local regulations.

A membership platform allows users to discover the tiers on offer, directly sign up through Stripe checkout, and seamlessly add their pass to Apple or Google Wallet for easy and fast entrance to all museum locations worldwide. We are also working with Fotografiska on elevating the membership program beyond its current perks – how can we connect a global community of photography and art lovers through shared values and ideas of cultural exchange?

Fotografiskas Membership page shown in a Macbook Mockup