Highsnobiety

A new shopping app rooted in content and curation

iPhone laying on a table showing the Highsnobiety App Discover Tab with Stories about Diesel, Rihanna and Gucci

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Highsnobiety has been the leading lifestyle platform in the areas of fashion, sneakers, music, art, and lifestyle culture for almost two decades. Working closely with their core team we designed a best-in-class mobile app to deliver an editorial and commerce experience for their readers.

“A Color Bright has been a great partner for our app launch. They were exceptionally invested in the project and always pushed for the user experience to be top notch.”

Philipp Triebel
VP Product & Engineering at Highsnobiety

Starting with a product discovery phase to identify what exactly we needed to build and then validating conceptual work through early user-testing allowed us to move into a design phase were we could iterate quickly.

This deep understanding of the requirements allowed us to manage the delivery of the product, working closely with engineers from concept through design, all the way to final QA.

Video by Highsnobiety
Section of the Highsnobiety shop tab promoting products from the luxury brand Bode

An essential goal in the development of the shopping experience was to make it as elegant and seamless as possible. Mobile apps, in particular, provide the opportunity for this (e.g. persistent login, Apple Pay) and significantly increase the average shopping cart value.

Editorial is the foundation of Highsnobiety, so it was very important that this took center stage in the app. The Discover section has the familiar feel of the website with an additional "Daily Digest" section, so you don't miss the next big thing. Readers can also save articles (and products!) in a dedicated section for later.