Circle Studios for Sony Music
Branding Berlin’s new creative hub
Services
Located inside Sony Music’s new (ish) German headquarters in Berlin-Schöneberg, Circle Studios is designed to be both a production powerhouse and a place for creative exchange. Built around various music recording studios and a multimedia production suite, Circle Studios provides music makers of all stripes with a rare space of creative freedom and proficiency – and Sony Music with a difference-making brand touchpoint within a highly competitive industry.
We worked with their leadership teams to create a compelling brand that makes Sony Music’s decades-long legacy tangible for a new generation of artists – both on site and beyond.
From the core idea to visuals to storytelling, we approached all aspects of the brand as one holistic process. The concept of the circle is to represent – and facilitate – those magic moments in the studio when, all of a sudden, sounds, words and emotions align in perfect harmony and new memories are born for generations to come. Our role in the project included naming, brand concept, and design of various brand applications, both physical and digital.
Branding elements are represented all across the space, treading the fine line between making a bold brand statement for Sony Music and providing a comfortable and safe space for artists to create, share and perform music. We also helped bring the brand to life online, including the design of the Circle Studios website; art direction for social media and other brand communication, as well as consulting on content and storytelling.
Since opening its doors in the summer of 2021, Circle Studios have hosted a myriad of recording allnighters, content production sessions, listening parties and intimate performances – just head over to their Insta to get an idea. With Sony Music furthering their reputation as a home to some of the country’s finest talent, from vetted to up-and-coming, the space continues to foster the creative and commercial growth of the music scene in Germany and beyond.