sparks
A learning app for the professional skills of the future
Services
We are working together with the in-house teams at Haufe Akademie on various core areas of this experience: from app design to the development of interactive learning content.
Haufe Akademie has been the leading provider of professional and personal development in German-speaking countries for many years: from traditional on-site training to complex knowledge management systems for companies. For some years now, the Haufe Akademie has been focusing more and more on digital offerings that focus primarily on individual learners and their personal needs. How can people become a little better at what they do every day? The latest result of this refocusing is sparks: a microlearning app for the professional skills of the future.
What sparks broadly should and should not be was clear from the outset: bite-sized learning every day instead of exhausting seminars once a year with no lasting effect; intuitive UX patterns and motivating training modules instead of the expected enterprise software look and feel. Simply an app that makes learning fun, makes progress tangible and fits into the everyday lives of its users. Together with Haufe Akademie, we translated this basic idea into a concrete product. sparks offers users individual learning paths and content ranging from quizzes to short podcasts - depending on their preferences and learning focus.
Since the commercial launch of the app with various customers from the German SME sector, we have been constantly working on optimizing the app, especially its content. Summarized in so-called “Smart Guides” on topics such as Innovation & Change, Hybrid Teams or AI for Everyone, we produce learning content on cross-industry skills such as creativity, communication, self-management, resilience or learning agility within a jointly developed didactic framework.
The system we have designed for scaling content production allows several teams to work on content in their area of expertise in parallel, with simultaneous quality control by Haufe Akademie's experienced instructional designers. The result is a learning experience from a single source that simultaneously takes into account individual interests, learning preferences and levels of knowledge.
We also designed and implemented the product's marketing website – all as part of the Haufe Akademie Digital Suite.