Haufe Akademie Digital Suite
A companion brand and website for Haufe Akademie’s digital product offering
Haufe Akademie is a leading provider of learning and development opportunities for individuals and organisations throughout the DACH region. Since 1978, the company has provided orientation, offered coherent L&D opportunities, and strengthened self-efficacy for individual life situations.
While renowned for its physical experiences catering to individual learners, Haufe Akademie also boasts a robust and expanding digital products and services portfolio for teams and organisations. Recognising the opportunity to leverage this reputation, a new companion brand has been introduced to solidify their position within the market.
Through close collaboration with Haufe Akademie’s brand experience team, we implemented a comprehensive strategy, brand identity and website; aligning brand and product to ensure continued relevance and competitiveness in an evolving market landscape.
We decoded the competitive landscape and developed a coherent positioning for the companion brand in the digital L&D market. With sharpened value propositions for each product of the Digital Suite portfolio, we help potential clients to find the right solution for their needs easily. A message house with compelling narratives provides the foundation for compelling and consistent communication across all channels, from print brochures to social.
We developed a new visual system for Haufe Akademie’s product offering with a focus on autonomy, while maintaining a strong connection to the global brand. Product iconography builds upon the visual system and enables for ease of scalability as the product offering grows. At the heart of the Digital Suite brand is the metaball, ever dynamic and always in flux, it speaks to the nature of modern day organisations and their need to adapt and progress with the changing tides.
The website is devised of a wide range of building blocks, allowing the respective product owners to have full autonomy to update and arrange the page layouts to best adhere to their individual needs and goals.
Learntec is the event of the year for all players in the learning and development market. Coinciding with the brand and website launch, we assisted with the concept and design of event related communications; from advertising to merchandise and booth design.